My work is focused on media strategy and creating connections, and my specialties are media, marketing and the business of sports.

I began my media career in Toronto at CBC’s renowned flagship TV newscast, The National. Soon after, I moved to New York and transitioned to publishing, joining Time magazine, and its spinoff Time Digital as a reporter. In the late ‘90s, I moved to Mediaweek, where I rose from reporter to editor, chronicling the tech revolution and its impact on media, marketing, and culture.

By the mid aughts, I shifted over to a company focused on digital marketing, working for Mochila, a startup content discovery platform. I curated contextual content for brands and handled the company’s marketing and PR efforts—all of which gave me a front-row seat to the massive changes taking place in the digital media and advertising space.

In 2011, I returned to business journalism and made the move to Adweek as an editor. Over the course of a decade, I wore many hats, eventually rising to Adweek’s Chief Content Officer and led the publisher’s award-winning editorial content, event programming, and awards.

Adweek tapped into marketing’s hold on all facets of business and culture. And it was during this time that my passion for the business of sports and marketing really came into focus. I conceived and hosted the Most Powerful Women in Sports podcast, rolled out Brandweek’s Sports Marketing summit, and collaborated with 14 CMOs of pro sports teams and leagues to help produce The Real Heroes Project, a multimedia campaign to honor first responders in the early days of Covid. Later, I moved to Front Office Sports, where I helped transition the newsletter-first publisher into a multimedia brand.

Now, I am pleased to share that in March 2024, I joined Beet.TV as its Editorial Director. Beet.TV is the premiere chronicler of the digital video revolution and ad-tech innovation.

As a content strategist, I bring my expertise and knowledge on an array of topics, including media, marketing, adtech and the business of sports to clients who are determined to genuinely connect and engage with their consumers.

Let’s explore ways we can partner.

Reach me at lisa@lisagranatstein.com.